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Luci d’Artista Salerno 2018/2019 – Integrated communication service for a better usability of the works
Client Municipality of Salerno
For the event that every year brings to Salerno thousands of national and international tourists we have taken care of the conception, management and implementation of the communication of light installations, the construction of themes to tell the event differently with a multi-sensorial cut and to evolve the concept of City branding, with particular attention to the disabled (blind, visually impaired and deaf and dumb).
Concept and Storytelling
Identification of themes and drafting of narrative accounts of the works
Communication and promotion media
Preparations and archigraphies
Content management
Podcast audio guides characters tales
Podcast audio guides descriptions for blind and visually impaired
Descriptive videos in LIS language for deaf-mutes
Creation, management and implementation of the Luci d’Artista Card System
Publishing
Map in Italian and English with QRcode for each theme / work for access to special contents
Graphic area and visual communication
Creation of the graphic format
Event
Human resources
Merchandising
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