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BOOTCamp – training kit for new parents in Campania
Client Regione Campania
The kit, promoted by the Campania Region, aims to provide useful advice on nutrition, health and well-being in the first months of life of the child.
It is presented as a case with information leaflets, samples and gift vouchers made available by the partner companies of the sectors involved that have joined the co-marketing action. Once opened, the box presents a nice “path” with the main stages of growth, tips and a colorful meter.
A real training kit for new parents of Campania with tips and suggestions for families. An innovative project that has seen us coordinate important national brands in the world of nutrition, health and child well-being in the creation of a colorful and useful support to face such a delicate but exciting moment.
The design of the kit we devised has a triple function: to collect all products and brochures, to become communication and information with advice on the main stages related to the three areas of support for new parents – nutrition, health and wellness – and to be a tool for measurement of the small ones with a centimeter hardboard present inside, to be adopted in the first months of life of the child.
A special thanks to Aboca, Antonio Amato, Coldiretti Salerno, Culla di Teby, Nappynat e Suavinex Quarantasettimane
Concept & design
Naming and visual identity
Graphic area and visual communication
Creation of the graphic format
Packaging
Publishing
Informative promotional material layout
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