BOOTCamp - training kit for new parents in Campania


BOOTCamp – training kit for new parents in Campania

Client Regione Campania

The kit, promoted by the Campania Region, aims to provide useful advice on nutrition, health and well-being in the first months of life of the child.

It is presented as a case with information leaflets, samples and gift vouchers made available by the partner companies of the sectors involved that have joined the co-marketing action. Once opened, the box presents a nice “path” with the main stages of growth, tips and a colorful meter.

A real training kit for new parents of Campania with tips and suggestions for families. An innovative project that has seen us coordinate important national brands in the world of nutrition, health and child well-being in the creation of a colorful and useful support to face such a delicate but exciting moment.

The design of the kit we devised has a triple function: to collect all products and brochures, to become communication and information with advice on the main stages related to the three areas of support for new parents – nutrition, health and wellness – and to be a tool for measurement of the small ones with a centimeter hardboard present inside, to be adopted in the first months of life of the child.

A special thanks to Aboca, Antonio Amato, Coldiretti Salerno, Culla di Teby, Nappynat e Suavinex Quarantasettimane

Concept & design

Naming and visual identity

Graphic area and visual communication

Creation of the graphic format

Packaging

Publishing

Informative promotional material layout

foto Massimo Pica
foto Massimo Pica
foto Massimo Pica
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