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Client OVER Srl
GOGEN is the eclectic and creative brand of hairdressers with different salons in Italy united by their own method of cutting and color, fashion and style. Our contribution to the group concerned every aspect of the birth and consolidation of the brand, starting from the design of the visual identity, up to coaching and press office activities.
Design
Visual identity of the brand and communication media
Website www.gogenacademy.com
Institutional communication & product communication
Definition of services and products for promotional canvass
Technical sheets of the collections
Packaging and visual merchandising project Gogen Friends affiliation
Organizational Communication & Content Management
Biography and editorial articles ita / eng
Supervision of RCA contents
Media Plan (management of suppliers / ADV partners)
Conception and Construction Kit communication services for partnerships
Visual merchandising
Coaching on communication, commercial and visual merchandising
Press office and public relations
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