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Client SIECO – Integrated Systems for Ecology
Communication Plan for the door to door collection service for the city of Catanzaro.
Taking advantage of the city’s historical appellations and the results achieved thanks to the commitment of citizens today
Catanzaro can also be called “city of three R” (recycle, reduce, reuse) thanks to the promotion of new virtuous behavior in favor of the environment.
• Concept & design
Naming and visual identity of the project
Communication and promotion media
• Direct Marketing
• Website
www.catanzaroraccoltadifferenziata.it and App
• Media Plan
Affiliation Campaign
Television and Radio Campaign
Social Campaign
ECO Events
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